Branding

Undoubtedly, brand building is not unlike any multi-disciplined endeavor of craftsmanship and must be undertaken strategically. In 2003, I was appointed Brand Director of PAMP S.A., based in Switzerland and a foremost refiner and fabricator of precious metals. A cohesive branding approach had never been developed since PAMP’s founding as a mint in 1977, producing ingots (bullion) bearing decorative designs on the reverse sides of its bars, the first bullion brand to do so. PAMP also standardized assayer-certified packaging to secure its minted bars, today a significant brand asset of any accredited bullion producer. However, in 1984 PAMP commenced full scale refining operations, and its name, an abbreviation of Produits Artistiques Métaux Précieux, no longer worked within the context of high volume, precious metals processing. Accordingly, I revised the monogram logo to fully communicate the brand name, further supported by the slogan: The Art of Precious Metal Transformation™. As the credits that follow indicate, these snapshots of PAMP’s branding evolution are presented in before-and-after or chronological fashion, culminating in highlights from the 2020 corporate brochure.

PAMP Logo, 1977 to 2003 – Commissioned by Mario Magris, Founder.

PAMP Logo, 2003 to present – Creative direction & trademarked slogan: Glenn Brown. Design execution: Francesca Leoni, PAMP Graphic Designer.

Assay Packaging, 2005 to 2014 – Creative direction: Glenn Brown. Design execution: Nomad Designers Creative, Switzerland.

Assay Packaging, 2015 to present – Creative direction: Glenn Brown. Design execution: Inessa Bilanishvili, PAMP Graphic Designer.

Website Homepage, 1998 to 2003 – Commissioned by Mehdi Barkhordar, Managing Director. Technical execution & implementation: PAMP IT Department.

Website Homepage, 2011 to 2020 – Creative direction, trademarks & copy: Glenn Brown. Technical execution & implementation: PAMP IT Department.

Slideshow: Corporate Brochure Highlights, 2020 – Creative direction, trademarks & copy: Glenn Brown. Design execution: Edoardo Compiani, PAMP Graphic Designer.