Motion Graphics Marketing

For well over a decade, PAMP has leveraged animation to promote annual launches of premium or collectible products throughout its distribution network. The selection presented here features some of the product and service innovations with which PAMP is synonymous. For instance, to celebrate the 25th anniversary of PAMP’s flagship Lady Fortuna™ bullion design in 2004, I created the FORS® collection of talisman-pendants, named for the goddess’ most ancient epithet and which was relaunched in 2020 to great success. And PAMP’s output of collectible legal tender coins increasingly includes brand-licensed releases commemorating the likes of acclaimed artists such as Disney Legend® Eyvind Earle, whose widely collected Modernist art forms a three coin triptych now in the permanent collection of The Walt Disney Family Museum, or pioneering electric guitars that have made Fender® an acclaimed contributor to the evolution of contemporary music. Also noteworthy are technologically advanced services such as the VERISCAN™ Bullion Identification Security System and iPhone® app, which significantly reduces the risk of counterfeit bars that has plagued the industry for decades.